Prioritising customer care and wellbeing is the responsibility  of both the skin care business and the professional skin  therapist. From legal and ethical considerations to clear and  authentic interactions, conscious implementation of customer  care practices is essential for clients to feel safe, respected and  valued. Hone your awareness in this invaluable session.

Consumers are driven to purchase ethical brands that are transparent with their formulation approach. Understanding what is important to your customer will help you build trust and pave the way to customer loyalty. This session explores the customer’s skin, life and values which will influence their decision making and purchases.  Learn how to personalise recommendations for today’s savvy consumer.

Professional skin care consultations and tutorials are as  powerful online as they are in person. Using social media  and online platforms to effectively deliver virtual services to  customers has become an important new skillset for the skin  care professional. This session will teach you how to simply  and seamlessly transfer your professional expertise into the  digital space without losing your personal touch and human  connection. Includes best practice advice and an easy-to-follow protocol.

Delivering exceptional service experiences and sustaining your career as a professional skin therapists requires focus on your personal physical, mental and emotional wellbeing. This session develops occupational awareness, explores how to reduce risks and injuries, and provides strategies to boost all aspects of your health.

Maximising profitability requires good cost management. Every member of the team has a responsibility to keep unnecessary expenditure down and this useful session will elevate your skills on stock management. From understanding different types of stock, to stock rotation and managing expiry dates, this session will improve commercial awareness and business benefit of controlling costs.

Professional treatments are at the heart of the personal services sector and central to business success. This session explores service selection to deliver results and wellbeing benefits, uncovers the strategies to ensure you can maximise service profitability, and gives guidance on effective service promotion. Confidence to promote and communicate your services is essential for the skin therapist and a vital part of driving revenue.

Developing confidence in treating skins across the gender spectrum is essential as the historically female oriented industry evolves. This webinar takes a practical approach on how to adapt treatments for a range of skin requirements or factors such as facial hair, sebum alterations or dermal density without the need for gender specific services. An important step forward for skin therapists delivering inclusive services.

A priority session to build confidence in assessing and treating all skins. Understanding genotypes and phenotypes along with improved proficiency in identifying skin conditions across the spectrum empowers skin therapists to recognize genetic risk factors when recommending products or treatments to all clients. This is a vital skill for a well-rounded Professional Skin Therapist as they interact with a global clientele.

With client care at the centre of excellent professional practice, it is imperative to know how to adapt protocols and procedures for customers that present with disabilities or differences.  This webinar will explore the professional’s role, provide introductory knowledge on mobility challenges, sensory impairments and neurodiversity, whilst providing clear guidance on language and actions to make customers feel welcome and considered. Essential learning for all practitioners to make sure every customer receives a memorable service experience.

Healthy skin. Healthy planet. This webinar will build environmental awareness and explore sustainable alternatives that don’t compromise client safety. With practical advice on everything from recycling to reusables and refillables, to actionable opportunities to improve every day working practice, the goal is to find all the significant and incremental ways to reduce the industry impact. Check out Dermalogica’s credentials and learn more about our sustainability initiatives as part of this webinar.